Presentations That Win Business

[Reporter]

Program Outline / Topics

Strategize--Defining Presentation Objectives
Develop A Focused Message With The T.A.R.G.E.T. Method
How To Plan And Execute A Presentation Analysis Profile
Creating A Strategic Goal For Your Reporting Your Research
Communicating The Value Of Your Research
Combining Varied Channels For The Most Effective Message

Analyze--Developing An Audience Profile
Determining A Demographic/Psychographic Profile
Choosing Appropriate Audience Response Strategies
Making Your Information Relevant To The Audience
Crafting An Audience-Centered Message
Identifying Audience Interests

Organize--Organizing The Presentation
Developing Powerful Introductions And Conclusions
Choosing The Appropriate Organizational Memes
Developing Modular Strategies
Maintaining Internal Consistency

Vitalize--Providing Proof Of Concept
Sustaining Audience Attention
Making Statistics And Technical Information Understood
Reinforcing Complex Information Through Examples
Distinguishing Among Different Types Of Support

Verbalize--Developing A Language Strategy
Choosing Between Oral / Written Language
Writing For The Ear
Principles Of Powerful Language
Using The Rhythm And Nuances Of Speech
Choosing Language That Is Guaranteed To Resonate With Your Audience

Visualize--Effective Design And Use Of Visual Aids
Developing Visuals On The I.M.P.A.C.T. Principle
Keeping Visual Aids From Becoming Visual Distractions
Choosing Among Charts, Graphs, Infographs And Diagrams
Avoiding The 5 Common Mistakes That Destroy Visual Effect Every Time
Building Your Skill In Creating Both Technical Visuals

Dramatize--Delivering The Message
How To Be Understood
Developing A Personal Style
Adding Impact To The Message
Communicating Nonverbally
Unlocking The Secrets To Effective Delivery
Experiencing Results Quickly By Aligning Communication Channels
Discovering Out How Anyone Can Dramatically Improve His Or Her Delivery


CONSULTANT’S PROFILE

DR JOSEPH SOMMERVILLE

Dr. Joseph Sommerville is a successful communication coach, author and consultant who brings over 20 years’ experience in the communication field to help professionals become more effective communicators. He leverages his combination of academic credentials, practical business knowledge and life experience for a unique perspective on client issues. He is the author of several articles on business communication and working productively in cross-cultural environments. He educates television audiences on corporate communication issues in forums such as CNBC’s Smart Money and Channel News Asia. He has consulted extensively in the energy, healthcare, financial and public service sectors.

Clients call his approach “street smart, research-based and results-driven.”

An international business consultant and speaker, he regularly addresses business and professional groups on leadership development topics such as designing strategic presentations, working effectively in other cultures and achieving peak communication performance. He is known for his results-driven approach and facilitative style.

Dr. Sommerville received his AB from Wabash College and his MA and PhD from the University of Iowa. He has held academic positions at Wabash College, Indiana University, the University of Iowa, the Nanyang Business School, the School of Communication Studies at Nanyang Technological University in Singapore and the MBA Program at Houston Baptist University.

Representative Client Experience

Akin, Gump, Strauss, Hauer and Feld LLP
Asia Business Forum
Asian Development Bank
Asian Media Communication Centre
Boston Scientific
Caterpillar Asia
Hong Kong Economic & Trade Office
Kemin Asia
Nanyang Business School
National Productivity Association
Nippon Foundation
Origin-IT International
Publics Eureka
Singapore Trade Development Board
Union Carbide
UNIPDC

Chương trình tổ chức vào lúc: 8:00 – 17:00 ngày 17/01/2007 Tại KS Equatorial – 242 Trần Bình Trọng, Quận 5 Phí tham dự: 150 USD/ người (bao gồm Tea – break) Đăng ký: Ms Hằng – Điện thoại: (08) 8224942